There is a story behind every logo, and we designers try to pick up on small cues here and there are try to build upon it and endup with a clever logo. I’ll walk you through how the merrybrains logo was designed. Prakhyath the founder of this blog had been clear that he would be sticking to the name “merry brains” and this put me in a dilemma on whether I should be going for a plain textual logo and play with the typography. But it was no good, we put more thought into it and picked two letters M and B and started playing around it. M and B are typographically very different letters M has sharp edges whereas B is a curvy one. It was hard to blend them together.
Using the text tool I created two separate letters M and B and now what? Now it was time to exercise my neck, first tilt towards the left then to the right. So there seems to be one side of these two characters which fitted to the typographic flow, I use the edges of these two characters and place them like this.
Now we needed some other angle. When stuck in logo design, do the neck exercise. Make sure nobody’s watching you and just do it. There we found the link, M and B are basically the same characters! The latter with an extra line. Now I could visualize the logo. But this was textual, not what prakhyath really asked for. So merry and brain, how could I possibly put an emotion ‘merry’ or happiness and ‘brain’ into a logo. Now I will let the images speak for itself and you have to figure it out!
So now you know, how I arrived at the final design of the logo.
About Author: Chetan R Naik
Graphic/ Web Site Designer, Also worked as a UI / UX Designer, Design Analyst. Founded @chethstudios
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